Parade – exploiting the strengths of “Made in Britain” supply chain
Abstract
This paper examines the strengths and weaknesses of domestic versus offshore supply chains in the clothing industry. It uses Parade, a UK company formed in 1999 which specialises in customised designs and small‐scale orders, for a case study. The results and their implications for the UK clothing industry are discussed.
Keywords
Citation
McLaren, R., Tyler, D.J. and Jones, R.M. (2002), "Parade – exploiting the strengths of “Made in Britain” supply chain", Journal of Fashion Marketing and Management, Vol. 6 No. 1, pp. 35-43. https://doi.org/10.1108/13612020210422446
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited