Patterns of strategic adjustment in the US textile and apparel industries since 1979
Abstract
Purpose
The paper seeks to explain the pattern of strategic responses by the US textile and apparel industries to changes in their business environment since 1979.
Design/methodology/approach
The study is based on a literature review and interviews with officers from leading US corporations, government agencies and trade associations. The approach examines strategic responses to environmental change. The study takes a macro perspective to permit an understanding of the forces operating at the industry level.
Findings
Shifting market requirements, intensifying international competition, powerful retailers, and rapid technological change have confronted the US textile and apparel sectors. In responding to these, companies have developed more creative, change‐seeking business cultures, and more flexible operational arrangements. However, both industries have exhibited change‐resisting characteristics in their responses. Many companies have been forced into bankruptcy. Today both industries are radically different, in terms of their strategies, business scope, technological intensity, organizational structure, and supply chain relationships.
Research limitations/implications
The paper provides a generalized perspective on the broad thrusts of strategic changes across the two sectors. Further work could develop this analysis at a micro level.
Practical implications
The paper highlights the need for US companies to develop more change‐seeking business cultures, more flexible operational arrangements, an international orientation and a sharper business focus.
Originality/value
The paper provides a long‐term, systemic perspective on strategic responses to environmental change at the industry level. It has policy‐making value to practitioners and government agencies, and instructional value to teachers and students.
Keywords
Citation
Kilduff, P. (2005), "Patterns of strategic adjustment in the US textile and apparel industries since 1979", Journal of Fashion Marketing and Management, Vol. 9 No. 2, pp. 180-194. https://doi.org/10.1108/13612020510599330
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited