Personal public relations: The interdisciplinary pitfalls and innovative possibilities of identity work

Abstract

This paper examines the processes used to create and communicate the public identities of New Zealand women politicians. Interviews conducted with women politicians and their public relations practitioners are drawn upon in order to develop a public relations framework for working with individuals. The framework is developed from Foucault’s work on technologies of the self and comprises six technologies of the self: historical narration, positioning, commodification, mediatisation, aestheticisation, and moral career.

Citation

Motion, J. (2000), "Personal public relations: The interdisciplinary pitfalls and innovative possibilities of identity work", Journal of Communication Management, Vol. 5 No. 1, pp. 31-40. https://doi.org/10.1108/13632540110806640