Re‐examining the manager’s role in public relations: What management and public relations research teaches us
Abstract
This paper examines critically how the manager’s role in public relations has been conceptualised, comparing how the work of managers has been defined from a public relations and management perspective. Here the paper provides a critical review of the relevant public relations and management literatures, pointing to the relative weaknesses in the public relations literature. The paper concludes by examining a particular case study to illustrate some of the weaknesses in current practitioner role models to conceptualise the weaknesses in the public relations manager’s role.
Keywords
Citation
Moss, D. and Green, R. (2001), "Re‐examining the manager’s role in public relations: What management and public relations research teaches us", Journal of Communication Management, Vol. 6 No. 2, pp. 118-132. https://doi.org/10.1108/13632540210806982
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited