How companies can find renewed focus during uncertain times

Abstract

Amid periods of churn and uncertainty, companies more than ever need their leaders and employees to stay focused, but how? In this paper, the author proposes that companies can regain momentum during uncertain times by creating a renewed sense of community based on aligning what makes employees tick with a company’s business strategy in order to get results.

Citation

MacDonald, M. (2002), "How companies can find renewed focus during uncertain times", Journal of Communication Management, Vol. 6 No. 3, pp. 220-226. https://doi.org/10.1108/13632540210807062