On the challenge of practice informed by theory
Elizabeth L. Toth
(Department of Communication, University of Maryland at College Park, College Park, Maryland, USA)
1003
Abstract
Purpose
The purpose of this paper is to outline the challenge of practice informed by theory in public relations.
Design/methodology/approach
The paper offers a brief discussion of theoretical understanding in public relations.
Findings
The paper advocates that knowledge building must include theoretical research that explains and improves practice.
Originality/value
The paper stresses the importance of scholars integrating their theory making with practice.
Keywords
Citation
Toth, E.L. (2006), "On the challenge of practice informed by theory", Journal of Communication Management, Vol. 10 No. 1, pp. 110-111. https://doi.org/10.1108/13632540610646445
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited