Setting the research agenda for governmental communication

Abstract

Purpose

To discuss topics that need future research in governmental communication; setting the research agenda.

Design/methodology/approach

Based on two studies by the Research Group for Governmental Communication.

Findings

The development of this field would benefit from research on monitoring methods, accountability and return of investment.

Research limitations/implications

Focuses of governmental organisations.

Practical implications

Priorities to professionalise communication.

Originality/value

Based on two studies that are unique in Europe: trend study governmental communication and development of a balanced scorecard for communication in this field.

Citation

Vos, M. (2006), "Setting the research agenda for governmental communication", Journal of Communication Management, Vol. 10 No. 3, pp. 250-258. https://doi.org/10.1108/13632540610681149