Intuitive retail modelling: Does science have anything to offer? The real estate executive as intuitive modeller

Abstract

In the world of corporate real estate, there are as many intuitive methods for decision‐making as there are real estate executives. Some executives may use comparisons of new sites to existing sites. Others have a checklist of characteristics that sites must have in order to be a ‘go’. Still others examine neighbourhoods around sites to determine if they will be successful. The current paper takes a look at the intuitive ways that real estate executives make decisions and demonstrates how scientific modelling mimics these decision strategies.

Citation

Fenker, R. and Zoota, J. (2001), "Intuitive retail modelling: Does science have anything to offer? The real estate executive as intuitive modeller", Journal of Corporate Real Estate, Vol. 3 No. 3, pp. 248-259. https://doi.org/10.1108/14630010110811652