Boosting organizational performance and CRE credibility through occupancy planning

Abstract

Purpose

The aim of this paper is to provide an overview of the merits of occupancy planning as a means for improving strategic decisions regarding real estate portfolios and strengthening the credibility of corporate real estate (CRE) professionals.

Design/methodology/approach

The authors' extensive experience is combined with survey results and case examples of how two global companies are benefiting from occupancy planning.

Findings

Occupancy planning programs lead to better data and forecasting, which in turn create a more accurate portfolio‐wide view and improved space utilization.

Originality/value

This article demonstrates the link between effective occupancy planning and sound CRE decisions.

Citation

Knapp, C.A. and Oliver, J. (2008), "Boosting organizational performance and CRE credibility through occupancy planning", Journal of Corporate Real Estate, Vol. 10 No. 3, pp. 196-207. https://doi.org/10.1108/14630010810922085