The personal brand in futures
Andy Hines
(Andy Hines is Ideation Leader with The Dow Chemical Company. This regular column reflects issues concerning the use of futures thinking in the business sector. Feedback is welcome: ahines@dow.com)
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Abstract
Considers branding more in line with bringing forth self‐knowledge and self‐expression than the creation of a cultivated or false self. It's not about selling “new and improved” futures tools. Rather, it's about discovering the inner and authentic you and proclaiming it to your clients. The personal brand is about recognizing who you are and what you do best, and communicating that to clients.
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Citation
Hines, A. (2004), "The personal brand in futures", Foresight, Vol. 6 No. 1, pp. 60-61. https://doi.org/10.1108/14636680410531570
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited