Strategic implications of “get serious” online technologies
Stephen Pumphrey
(Business Consultant with etc, 24 Chiswell Street, London EC1Y 4TY, UK)
369
Abstract
Illuminates a selection of technologies that will enhance the interactions between companies and consumers, revealing some strategic ramifications of these developments across a range of sectors. Concludes that strategists should exploit the emerging business environment driven by technologies that enhance the online experience for customers and other stakeholders.
Keywords
Citation
Pumphrey, S. (2001), "Strategic implications of “get serious” online technologies", info, Vol. 3 No. 6, pp. 499-519. https://doi.org/10.1108/14636690110422276
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited