The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector

Abstract

This paper considers the mutually advantageous relationship that can exist between the University and the SME sectors. Such a relationship is explored through the notion of the Marketing/Entrepreneurship paradigm. The author shares good practice through drawing upon their experience of developing and running shared SME and University programmes.

Citation

Collinson, E. (1999), "The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector", Journal of Research in Marketing and Entrepreneurship, Vol. 1 No. 1, pp. 18-23. https://doi.org/10.1108/14715209980001553