Creating a “three‐dimensional” HR strategy at Hallmark Cards

Abstract

To make the shift from motivation to engagement, Hallmark implemented a “3‐D” HR strategy that addressed three strategic imperatives from three angles: companywide, across the HR function and at an individual level

Citation

Atkinson, H. (2005), "Creating a “three‐dimensional” HR strategy at Hallmark Cards", Strategic HR Review, Vol. 4 No. 4, pp. 8-9. https://doi.org/10.1108/14754390580000797