Delivering gender diversity: beyond the business case

Abstract

Purpose

The purpose of this paper is to provide a case study of the development and implementation of a diversity strategy to recruit, retain and promote more women to partnership positions at PricewaterhouseCoopers LLP, a global network of professional services firms. At PricewaterhouseCoopers gender diversity is a business issue, not a gender issue. The business case for gender diversity is undeniable and numerous studies underline the impact of women on the profitability of the organization. With women now representing half the workforce, the strategy now focuses on providing an environment that allows women to progress and to be successful in positions of leadership. This paper looks at the context and approach undertaken by the firm in addressing this issue, and the future implications in the context of both the firm's existing approach and the wider labor market and business environment.

Design/methodology/approach

This paper examines the global context and drivers for the firm's gender policy development, the stakeholders/sponsors, primary initiatives, approach to measurement and evaluation and progress to date. It specifically examines a number of examples of activities undertaken in this particular UK firm.

Research limitations/implications

This case study examines the issue of gender equality at director and partnership level in a limited liability partnership environment.

Practical implications

The paper outlines practical lessons learned, and shares PwC's global research into how organizations can address the leaking pipeline of future female leadership.

Originality/value

PricewaterhouseCoopers' strategic approach to developing and advancing women in its firm has been frequently recognized in the UK by Opportunity Now, a membership organization for employers who are committed to creating an inclusive workplace for women, and Aurora – Where Women Want to Work, a service for women to research and compare organizations. It has also been recognized in the USA by the Catalyst research and advisory organization, which aims to build inclusive environments and expand opportunities for women, for its innovative, engaging and results driven approach. This paper provides practical insights and examples on the development and implementation of activities to address and advance gender diversity issues.

Citation

Churchman, S. and Thompson, C. (2008), "Delivering gender diversity: beyond the business case", Strategic HR Review, Vol. 7 No. 5, pp. 17-22. https://doi.org/10.1108/14754390810893053