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An empirical note on regionalization and globalization

Syed H. Akhter (Marketing Department, Marquette University, Milwaukee, Wisconsin, USA)
Colleen Beno (Marquette University, Milwaukee, Wisconsin, USA)

Multinational Business Review

ISSN: 1525-383X

Article publication date: 11 March 2011

1842

Abstract

Purpose

Is it regionalization or globalization that more accurately depicts the state of the global economy? Exports and foreign direct investments (FDI) data are analyzed with the aim of answering the question and determining how intra‐ and inter‐regional integration has changed over time.

Design/methodology/approach

To address the research questions, this paper covers the following. First, it takes a longitudinal perspective in examining the changes taking place in exports and FDI at the regional level. Second, it draws strategic business and marketing implications of this development.

Findings

The results show a trend toward regionalization in the Quad (North America, Western Europe, Asia, and Latin America), especially with respect to exports data.

Originality/value

Findings, strategic implications, and directions for future research are presented.

Keywords

Citation

Akhter, S.H. and Beno, C. (2011), "An empirical note on regionalization and globalization", Multinational Business Review, Vol. 19 No. 1, pp. 26-35. https://doi.org/10.1108/15253831111126721

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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