Launching A Consumer Product In China

Abstract

This article is an edited verion of a presentation by Roger Marks at the 2005 U.S. China Business Forum sponsored by the World Trade Center Chicago and the U.S. and Chicago Chambers of Commerce. The high turnout by individuals from private industry and various government agencies reflected the keen interest on exporting to China. This article addresses key business and legal considerations and an overall strategic approach to successfully launching a U.S. brand into China.

Citation

Marks, R.H. (2005), "Launching A Consumer Product In China", Multinational Business Review, Vol. 13 No. 3, pp. 107-122. https://doi.org/10.1108/1525383X200500017