Launching A Consumer Product In China
Abstract
This article is an edited verion of a presentation by Roger Marks at the 2005 U.S. China Business Forum sponsored by the World Trade Center Chicago and the U.S. and Chicago Chambers of Commerce. The high turnout by individuals from private industry and various government agencies reflected the keen interest on exporting to China. This article addresses key business and legal considerations and an overall strategic approach to successfully launching a U.S. brand into China.
Keywords
Citation
Marks, R.H. (2005), "Launching A Consumer Product In China", Multinational Business Review, Vol. 13 No. 3, pp. 107-122. https://doi.org/10.1108/1525383X200500017
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited