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What Causes Multinational Companies to Increase Resource Commitments During Financial Crises in Emerging Markets?

Tao (Tony) Gao (Assistant professor of marketing in the College of Business Administration, Northeastern University, Boston)

Multinational Business Review

ISSN: 1525-383X

Article publication date: 17 June 2009

1063

Abstract

This paper explores the major factors influencing multinational companies’ (MNCs) propensity to change the level of resource commitments during financial crises in emerging markets. Favorable changes in the host government policies, market demand, firm strategy, and infrastructural conditions are hypothesized to influence the MNCs’ decision to increase resource commitments during a crisis. The hypotheses are tested with data collected in a survey of 82 MNCs during the recent Argentine financial crisis (late 2002). While all the above variables are considered by the respondents as generally important reasons for increasing resource commitments during a crisis, only favorable changes in government policies significantly influence MNCs’ decisions to change the level of resource commitments during the Argentine financial crisis. The research, managerial implications, and policy‐making implications are discussed.

Keywords

Citation

Gao, T.(T). and Sarraf, T.E. (2009), "What Causes Multinational Companies to Increase Resource Commitments During Financial Crises in Emerging Markets?", Multinational Business Review, Vol. 17 No. 2, pp. 13-36. https://doi.org/10.1108/1525383X200900008

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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