Antecedents of local demand for domestic tourism in Jordan

Abstract

Purpose

The purpose of this paper is to investigate antecedents of households' local demand for domestic tourism in Jordan.

Design/methodology/approach

A sample of 600 households is surveyed and a two‐stage demand model is estimated. Stage 1 identifies the antecedents of the probability of entering the domestic tourism market. Stage 2 identifies the antecedents of households' expenditures on domestic tourism. The Heckit method is used to estimate the first stage and the OLS is used to estimate the second stage.

Findings

Certain socio‐economic factors (household characteristics, individual characteristics and ability variables) impact the local demand for domestic tourism, as do price and income variables.

Research limitations/implications

The generalizability of results to other countries is limited.

Practical implications

Identification of antecedents of local demand for domestic tourism helps governments to formulate and modify future tourism strategies.

Originality/value

This paper contributes to the literature by including socio‐economic variables in the domestic tourism demand model. Further, there is a dearth of studies in Jordan in general and regarding domestic tourism in particular.

Citation

Khaled Magableh, I. and Kharabsheh, R. (2013), "Antecedents of local demand for domestic tourism in Jordan", International Journal of Culture, Tourism and Hospitality Research, Vol. 7 No. 1, pp. 78-92. https://doi.org/10.1108/17506181311301372