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An executive's guide to business transformation

Umit S. Bititci (Professor at the University of Strathclyde, Glasgow, UK, and also the Director of the Centre for Strategic Manufacturing (CSM). He can be reached at u.s.bititci@strath.ac.uk)

Business Strategy Series

ISSN: 1751-5637

Article publication date: 6 March 2007

3364

Abstract

Purpose

The objective of this article is to provide executives with a practical high‐level roadmap to business transformation.

Design/methodology/approach

Over the past 20 years in his role as an academic, researcher and consultant, the author and his team have worked with and observed several organizations of varying sizes. This resulted in the identification of patterns associated with failed and successful transformation attempts, which in turn have been summarized into a formula for business transformation.

Findings

Any successful business transformation will have to address all eight components of the business transformation model. These are: value streams, strategy, organization, people, processes, systems and resources, leadership and performance measurement. For a transformation attempt to succeed, all eight components must be addressed. Most failed transformation attempts have failed to address one or more of these components.

Practical implications

The roadmap for business transformation provides a high‐level checklist to facilitate executives to plan their transformation journey with a certain degree of confidence. The article provides practical guidelines and tips to ensure that each component of the formula is appropriately addressed.

Originality/value

The article provides a holistic and practical look at business transformation from an executive's viewpoint.

Keywords

Citation

Bititci, U.S. (2007), "An executive's guide to business transformation", Business Strategy Series, Vol. 8 No. 3, pp. 203-213. https://doi.org/10.1108/17515630710684204

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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