Editing The History of Marketing Thought

Abstract

Purpose

This paper aims to be a reflection on the production of The History of Marketing Thought.

Design/methodology/approach

Historical review.

Findings

Marketing has been largely ahistorical. Hopefully with the production of this collection, it will become less so as students and scholars alike engage with the history of marketing thought.

Research limitations/implications

Some possible limitations of the collection are outlined.

Practical implications

The major work articulates the value of historical research for marketing and management practice.

Originality/value

This paper reflects a personal perspective on the production of a collection of scholarly articles.

Citation

Tadajewski, M. (2009), "Editing The History of Marketing Thought", Journal of Historical Research in Marketing, Vol. 1 No. 2, pp. 318-329. https://doi.org/10.1108/17557500910974631