Dixon's library: on the structuring of the marketplace and marketing practices
Journal of Historical Research in Marketing
ISSN: 1755-750X
Article publication date: 1 February 2011
Abstract
Purpose
The purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research speak to contemporary scholars who should be exposed to Dixon's writings.
Design/methodology/approach
The paper adopts a viewpoint approach.
Findings
A case is made that Dixon's work is characterised by a concern with the historical sedimentation and structuration of marketing theory and practice.
Originality/value
Calls attention to Dixon's work for scholars who might otherwise have bypassed it by linking it with contemporary interpretive and critical marketing approaches.
Keywords
Citation
Tadajewski, M. (2011), "Dixon's library: on the structuring of the marketplace and marketing practices", Journal of Historical Research in Marketing, Vol. 3 No. 1, pp. 118-130. https://doi.org/10.1108/17557501111102472
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited