Index
ISBN: 978-1-78756-103-8, eISBN: 978-1-78756-102-1
Publication date: 14 June 2018
This content is currently only available as a PDF
Citation
Pogorzelski, J. (2018), "Index", Managing Brands in 4D, Emerald Publishing Limited, Leeds, pp. 223-229. https://doi.org/10.1108/978-1-78756-102-120181009
Publisher
:Emerald Publishing Limited
Copyright © 2018 Jacek Pogorzelski
INDEX
Aaker, D.
, 37, 38
Aaker, J.
, 10, 32
Aarts, H.
, 141
Ahuvia, A.
, 98
Ahuvia, A. C.
, 98
Akgün, A. E.
, 60
Albert, N.
, 96
Alvarez, C.
, 94
Anti-brand community
, 133
Appraisal dimensions, emotions
agency
, 69
goals/needs
, 69
norms/values
, 69
novelty
, 69
valence
, 69
Archetypal community behaviour scripts
, 131
Arnould, E. J.
, 129, 177
Arranged marriages
, 92
Arsel, Z.
, 82, 165
Attribution effect
, 13
Bagozzi, R.
, 98
Batra, R.
, 98
Behrer, M.
, 146
Belk, R. W.
, 182, 183
Bhat, S.
, 20
Boulding, Kenneth E.
, 14
Bradford, L. R.
, 66
Brakus, J. J.
, 78
Brand categorisation
, 23–24
Brand concept
, 17–18
Brand equity model
, 27
Brand hijack
, 83
Brand idea
, 20–22
Brand molecule
, 200
Branding
description
area
, 5, 9–35, 59–95, 111–140, 161–186
goal
, 5, 36–42, 95–99, 140–147, 186–191
level
, 5, 52–55, 104–107, 153–156, 202–205
outcomes/effects
, 5, 55–58, 107–109, 156–159, 205–207
tools
, 5, 42–52, 99–103, 147–153, 191–202
types
cultural branding
, 3, 161–207
emotional branding
, 3, 59–109
perceptual branding
, 3, 9–58
social branding
, 3, 111–159
Branding typology
, 2
Brand knowledge
, 16–17
Brand level
, 1–3
Brand personality
, 31
dimensions
, 32
emotional component
, 32
exciting brand features
, 34
high-end brand features
, 34
low-end brand features
, 34
perceptual component
, 31–32
sincere brand features
, 33
Brand positioning
, 36
Brand positioning statement (BPS)
, 43
Brand practice
, 130
Brosdahl, D. J. C.
, 182
Brown McCabe, D.
, 82
Burmann, C.
, 27, 169
Cameron, D.
, 200
Canniford, R.
, 115, 150, 169
Carnido dos Santos, M.
, 120
Category as a mental construct
, 25–26
Category as part of the market
, 25–26
Category code
off-code
, 25
on-code
, 24
Cayla, J.
, 177
Chartrand, T. L.
, 57
Chaudhuri, A.
, 60
Cheng, S. Y. Y.
, 177
Coherent thinking
, 14
Collier, J. E.
, 124
Community engagement practice
, 130
Consoli, D.
, 61
Consumer-brand emotional connection, quality aspects of
, 93
Consumer brand relationship, types of
, 92–93
Consumer insight statement
, 46
Consumer’s emotional bond
, 81
Consumer tribe
character
, 114–115
constitutive elements
, 116
dynamic elements
, 123
features
, 116
rituals
, 121
roles
, 117
values
, 121
Cooper, P.
, 63, 91
Corporate personality, types
, 167
Corporate social responsibility activities
, 84
Costa e Silva, S.
, 120
CRM (customer relationship management)
, 139
Cultural branding
, 2
area
, 7
activation of cultures
, 184
brand as the culture
, 178–179
brand definition
, 186
brand meaning
, 175–178
brand mythology
, 182–183
consumer and culture
, 163–166
consumer identity
, 171–172
cultural opposites
, 172–173
marketisation of culture
, 173–175
microcultures
, 169–171
organisations and cultural cohesion
, 166–169
person and culture
, 161–163
response to culture
, 181–182
tattoo culture
, 179–181
definition
, 7
effects
, 205–207
experience level
, 8
goal
, 7
cultural icon
, 187–189
radicalisation of product
, 186–187
religious cult
, 189–190
Wawel chakra
, 190–191
key cognitive and affective processes
, 7
levels
, 202–205
science
, 8
strongest argument
, 7
tools
archetypes
, 196–199
brand molecule
, 199–200
cultural insight
, 191–193
cultural strategy
, 200–202
culture codes
, 193
storytelling
, 194–196
Customer based brand equity pyramid
, 14–15
CVS (Customer Value Statement)
, 43
Czerniawski, R.
, 43
4D, branding in
, 7–8
Demythology
aesthetic discrimination
, 165
proclaiming consumer sovereignty
, 166
symbolic demarcation
, 166
de Valck, K.
, 122
Doppelgänger brand image
, 82
Ellsworth, P. C.
, 69
Emotional branding
area
, 7
brand definition
, 94–95
competent brand
, 73–74
consumer experience
, 78–80
consumer’s emotional bond
, 80–82
consumer’s relationship with a brand
, 91–94
creation of emotion
, 67–70
distorted’ brand image
, 82–84
effectiveness of emotional branding
, 63–64
emotions
, 64–66
negative emotions
, 72–73
potential categories
, 90–91
rewards
, 75–78
sense of sight
, 84–86
sensory management
, 84–88
sensory overstimulation
, 88–90
social aspects on emotion
, 70–72
superiority of emotional branding
, 59–63
three schools of thinking
, 66–67
values based on feelings
, 74–75
definition
, 7, 59
effects
, 107–109
experience level
, 8, 59
goal
, 7
brand anthropomorphism
, 97–98
brand love model
, 98–99
concept of brand love
, 95–96
dimensions of brand love
, 96–97
laws
, 97
key cognitive and affective processes
, 7, 59
levels
, 104–107
management and measurement area
, 59
science
, 8, 59
strongest argument
, 7, 59
tools
emotional insight
, 99–100
emotions classification
, 101
ESP
, 100–101
moodboard
, 102
sensory marketing
, 102–103
Emotional stimuli
hope or fear
, 68
intuitive appraisal
, 68
pride or embarrassment
, 68
Emotions in B2B relationship
, 63–64
Engelland, B. T.
, 124
Erevelles, S.
, 62
Erk, S.
, 181
ESP (Experiential Selling Proposition)
, 78
Event marketing
, 146
External brand strength model
measures of benefits
, 28
measures of knowledge
, 28
measures of preference
, 27
Faktor, S.
, 167
Favourite brand, characters
, 145
‘Feature-advantage-benefit’ analysis
, 47–48
Feature standardisation process
, 56
Fiske, S.
, 73
Fitzsimons, G. J.
, 57
Fitzsimons, G. M.
, 57
Four-layer model
, 14–15
Fournier, S.
, 92, 93, 94, 131, 137, 138
Freshness effect
, 13
Frith, C.
, 10
Fukawa, N.
, 62
Galley, L.
, 181
Gobé, M.
, 60, 84, 103
Goodson, S.
, 192
Grant, J.
, 185, 199
Hahn, M.
, 146
Hajli, M. N.
, 127
Heath, R.
, 62
Hietanen, J.
, 122
Hollenbeck, C. R.
, 124, 132
Holt, D.
, 178, 187, 188, 200
Holt’s typology
, 2
Human-Machine Interaction Network on Emotion (HUMAINE)
, 101
Hummer brand analysis
, 29
IKEA
, 200
Imamoğlu, S. Z.
, 60
Impression management practice
, 129–130
Joe’s Diner
, 46
Jost-Benz, M.
, 27
Judgment heuristics
, 13
Keller, K. L.
, 14, 16, 22, 27, 54
Kemp, E.
, 80
Kim, S.
, 146
Klatzky, R. L.
, 81
Koçoğlu, I.
, 60
Lederman, S. J.
, 81
Lee, L.
, 131
Leippe
, 112
Luedicke, M. K.
, 29
MacInnis, D. J.
, 96
Maehle, N.
, 33
Malone, C.
, 73
Maloney, M.
, 43
Martin, W. C.
, 124
Matula, D. E.
, 81
Maurya
, 4
Maurya, U. K.
, 14
McCracken, G.
, 163
Merunka, D.
, 96
Mishra, P.
, 4, 14
Mizik’s multi-attribute model
, 15
Muñiz, A. M. Jr.
, 129
Narrative model
, 152
Negative emotions
, 72–73
Nowlis, S. M.
, 82
O’Shaughnessy, J.
, 68, 102, 206
O’Shaughnessy, N. J.
, 68, 102
Otnes, C.
, 33
PACS
, 147–148
Park, D.-H.
, 146
Pawle, J.
, 63
Peattie, K.
, 147
Peattie, S.
, 147
Perception mechanisms
attribution
, 13
coherent thinking
, 14
freshness effect
, 13
judgment heuristics
, 13
positive reinforcement
, 13
precedence effect
, 13
selective exposure
, 14, 21
shutting down
, 13
Perceptual branding
area
, 7, 9
brand categorisation
, 23–24
brand concept
, 17–18
brand definition
, 35
brand idea
, 20–22
brand image concept
, 14–17
brand perception versus consumer loyalty
, 31
brand personality
, 31–32
brand positioning
, 18–20
brand width
, 26–27
category Code
, 24–25
classical brand perception measurement
, 28–30
delivery gap
, 30
external brand strength model
, 27–28
market versus category
, 25–26
perceived brand personality
, 32–35
perception mechanisms
, 13–14
perceptual categorisation
, 22–23
perceptual noise
, 12–14
philosophy
, 9–10
psychology
, 10–12
definition
, 7, 9
effects
, 55–58
experience level
, 8, 9
goal
, 7
brand activation
, 41–42
category of one
, 36–37
category strategies
, 38–40
impact of category perception
, 40–41
new category
, 37–38
key cognitive and affective processes
, 7, 9
levels
, 52–55
science
, 8, 9
strongest argument
, 7, 9
tools
brand personality description
, 49–51
brand positioning statement
, 43–45
consumer insight
, 45–47
“feature-advantage-benefit” analysis
, 47–48
perceptual map
, 49
Pizza Hut brand ideology
, 51–52
USP
, 42–43
Perceptual categorisation
brand position
, 22
principles
, 22–23
Pinson, C.
, 182
Plassmann, H.
, 22
Positioning concept
, 19
Positive emotions
, 69–70
Precedence effect
, 13
Promise gap
, 30
Prototype matching
, 23
Purchasing behaviours
, 62–63
Rapaille, C.
, 193
Rauschnabel, P. A.
, 98
Reddy, S.
, 20
Reimann, M.
, 93
Richardson, B.
, 143
Ries, A.
, 19
Riley, N.
, 27
Rindfleisch, A.
, 82
Rokka, J.
, 122
Romaniuk, J.
, 31
Rotte, M.
, 181
Sarkar, A.
, 96, 97
Schaefer, M.
, 181
Schau, H. J.
, 129
Scherer, K. R.
, 69
Schmitt, B.
, 17, 23
Schmitt, B. H.
, 78
Schroeder, J. E.
, 179
Selective exposure
, 14, 21
Sensory management
, 84
hearing
, 86
sight
, 84–86
smell
, 86–87
taste
, 87–88
touch
, 88
Sharp, B.
, 31
Sherry
, 176, 177
Sihvonen, A.
, 122
Smith, K. H.
, 80
Social branding
area
, 7
brand community
, 123–125
brand community typology
, 125–126
brand definition
, 140
community linking value
, 118–120
consumer tribes
, 116–118
consumer tribes versus brand communities
, 113–116
engagement script
, 131
human being as a social animal
, 111–113
roles in co-creating the brand
, 127–128
roles of brand community members
, 126
social psychology
, 132–134
tribe dynamics
, 122–123
Tribe’s Identity
, 120–122
truths and myths
, 137–140
value
, 128–130
virtual brand community
, 134–137
definition
, 7
effects
, 156–157
experience level
, 8
goal
, 7
activation mechanism
, 140–141
brand advocates
, 144–147
community bonding agent
, 143–144
community membership
, 142–143
key cognitive and affective processes
, 7
levels
, 153–156
science
, 8
strongest argument
, 7
tools
blueprint
, 151–152
brand act statement
, 150–151
social insight
, 149–150
social marketing mix
, 147–148
accessibility
, 148
cost
, 148
proposition
, 147–148
social communication
, 148
word-of-mouth advertising
, 152–153
Social currency components
, 136, 137
Social marketing mix PACS
, 147–148
Social networking practice
, 129
Spitzer, M.
, 181
Steidl (2012)
, 24, 25, 194
Subconscious seduction model
, 62–63
Supphellen, M.
, 33
Temporal, P.
, 95
Thompson, C. J.
, 82, 165, 170
Thomson, M.
, 96
Torelli, C. J.
, 177, 182
Toyoki, S.
, 122
Troester, M.
, 170
Trout, J.
, 19
Tumbat, G.
, 182
Turri, A. M.
, 80
USP (unique selling proposition)
, 42, 78
Valette-Florence, P.
, 96
Van den Bergh, J.
, 146
Van Praet, D.
, 10, 15, 74, 76, 143
Virtual community
, 135
Vitale, D.
, 45
Walter, H.
, 181
Wang, Y.
, 127
Whan Park, C.
, 96
Wunderlich, A. P.
, 181
Zarantonello, L.
, 78
Zawadzka, A.
, 35, 40, 75
Zbiegień-Maciag, L.
, 166, 168
Zimbardo
, 112, 163
Zinkhan, G. M.
, 124