An Examination of the Influencer–Brand Relationship: Implications and Future Directions for Influencer Marketing
The Emerald Handbook of Computer-Mediated Communication and Social Media
ISBN: 978-1-80071-598-1, eISBN: 978-1-80071-597-4
Publication date: 27 June 2022
Citation
Watkins, B. (2022), "An Examination of the Influencer–Brand Relationship: Implications and Future Directions for Influencer Marketing", Lipschultz, J.H., Freberg, K. and Luttrell, R. (Ed.) The Emerald Handbook of Computer-Mediated Communication and Social Media, Emerald Publishing Limited, Leeds, pp. 287-303. https://doi.org/10.1108/978-1-80071-597-420221017
Publisher
:Emerald Publishing Limited
Copyright © 2022 by Emerald Publishing Limited