To read this content please select one of the options below:

Wonderment and Magic

Devanathan Sudharshan (University of Kentucky, USA)

Marketing in Customer Technology Environments

ISBN: 978-1-83909-601-3, eISBN: 978-1-83909-600-6

Publication date: 16 April 2020

Citation

Sudharshan, D. (2020), "Wonderment and Magic", Marketing in Customer Technology Environments, Emerald Publishing Limited, Leeds, pp. 49-77. https://doi.org/10.1108/978-1-83909-600-620201004

Publisher

:

Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited