Reasons for resistance to e-waste recycling: evidence from an emerging economy
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 9 August 2022
Issue publication date: 26 May 2023
Abstract
Purpose
The purpose of this paper, an empirical research, is to identify the psychological and functional barriers that result in e-waste recycling resistance.
Design/methodology/approach
The study is equipped with the theoretical lens of the innovation resistance theory. Households living in an Indian city were surveyed using a pre-validated questionnaire. Statistical analysis for the study was done with partial least squares – structural equation modeling.
Findings
The outcome of the survey exhibited that the significant factors contributing to e-waste recycling resistance are usage barrier, value barrier, risk barrier and tradition barrier.
Practical implications
The study offers implications for multiple stakeholders, which aid them in formulating strategies to overcome e-waste recycling resistance.
Originality/value
This research has remarkable importance as it is the pioneering study that extensively investigates the reasons for e-waste recycling resistance in an emerging economy. The study also empirically validates the moderating role of environmental awareness, age, gender and income in the relationship between barriers and resistance to e-waste recycling.
Keywords
Acknowledgements
Funding: The study was funded by Maulana Azad National Fellowship (MANF), granted by the Ministry of Minority Affairs, Government of India [Award number: No. F. 82-27/2019 (SA-III)].
Citation
Sajid, M. and Zakkariya, K.A. (2023), "Reasons for resistance to e-waste recycling: evidence from an emerging economy", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 6, pp. 1330-1348. https://doi.org/10.1108/APJML-02-2022-0130
Publisher
:Emerald Publishing Limited
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