Predicting intention to share information on commercial websites based on personality traits
ISSN: 0888-045X
Article publication date: 3 June 2020
Issue publication date: 20 August 2020
Abstract
Purpose
The growing popularity of e-commerce, in recent years, has led to an increase in sharing information in cyberspace. Personality traits are one of the most effective personal factors in sharing information on business websites. This study aims to investigate the relationship between personality traits and intention to share information on commercial websites.
Design/methodology/approach
In this survey study, structural equation modeling was used. The statistical population of this study consisted of 385 Iranian students. Two questionnaires, i.e. personality traits and intention to share information, were used to collect the required data. The validity of the research instruments was estimated by calculating the average variance extracted. Furthermore, the reliability was assessed and confirmed by Cronbach’s alpha coefficient and composite reliability. Data analysis was performed with AMOS and partial least squares statistical software.
Findings
The results indicated that the components of personality traits including authoritarianism, self-esteem, locus of control and adaptation had a significant positive effect on intention to share information.
Originality/value
In this study, the authors designed a model to examine the effect of personality traits on intention to share information on commercial websites.
Keywords
Acknowledgements
The study was funded by Vice-chancellor for Research and Technology, Hamadan University of Medical Sciences (No. 9812069417).
Citation
Soltani-Nejad, N., Mirezati, S.Z. and Saberi, M.K. (2020), "Predicting intention to share information on commercial websites based on personality traits", The Bottom Line, Vol. 33 No. 3, pp. 251-261. https://doi.org/10.1108/BL-02-2020-0018
Publisher
:Emerald Publishing Limited
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