The effect of corporate social responsibility on employee advocacy behaviors: a perspective of conservation of resources
ISSN: 1750-614X
Article publication date: 8 April 2021
Issue publication date: 17 January 2022
Abstract
Purpose
Despite past studies revealed the positive effect of corporate social responsibility (CSR) on consumer advocacy behavior, little research has paid attention to employee advocacy behavior. This research aims to examine the relationship between CSR and employee advocacy behavior, the mediating role of meaningful work as well as the moderating effect of person–supervisor fit on CSR perception – meaningful work relationship.
Design/methodology/approach
This study used 263 employee samples to examine the relationship between CSR and employee advocacy behavior and its influence mechanism. Hierarchical regression analyses and bootstrap approach were applied to analyze the data.
Findings
The results show that CSR perception is positively related to employee advocacy behavior, meaningful work mediates the link between CSR perception and employee advocacy behavior, and the strength of the relationship between CSR perception and meaningful work depends on person–supervisor fit.
Research limitations
This study only investigated the effect of perceived CSR on employee advocacy behavior, future studies should explore the alternative mediation mechanism through which external/internal CSR perception or different CSR dimensions influence employee advocacy behavior.
Practical implications
This study has practical implications for organizational managers. First, firms should undertake CSR practices and make employee interpret them in a right way. Second, meaningful work is of significance for employees and training and development, challenging jobs and job rotation are conducive to create a sense of meaning in employees’ work.
Originality/value
This study discussed how and when CSR influences employee advocacy in the Chinese context.
Keywords
Acknowledgements
This research was funded by the financial support from the Projects of the National Social Science Foundation of China (No. 19BGL131).
Citation
Liu, Z., Guo, Y., Liao, J., Li, Y. and Wang, X. (2022), "The effect of corporate social responsibility on employee advocacy behaviors: a perspective of conservation of resources", Chinese Management Studies, Vol. 16 No. 1, pp. 140-161. https://doi.org/10.1108/CMS-08-2020-0325
Publisher
:Emerald Publishing Limited
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