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Impact of entrepreneurial orientation on the performance of new ventures in China: the roles of entrepreneurial bricolage and opportunity recognition

Tiannv Ma (School of Management, Changchun University, Changchun, China)
Siying Yang (Centre for China Public Sector Economy Research, Jilin University, Changchun, China)

Chinese Management Studies

ISSN: 1750-614X

Article publication date: 18 October 2021

Issue publication date: 1 August 2022

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Abstract

Purpose

This study aims to examine how entrepreneurial orientation affects new venture performance in a dynamic environment. The authors examine whether entrepreneurial bricolage and opportunity recognition mediate the effect of entrepreneurial orientation on new venture performance and whether environmental dynamics moderate the above effects.

Design/methodology/approach

This study uses questionnaires to collect data. The sample includes responses of managers from 274 new Chinese ventures. Regression analysis and bootstrapping are used to test the hypotheses.

Findings

Entrepreneurial bricolage and opportunity recognition play mediating roles between entrepreneurial orientation and new venture performance. Environmental dynamism positively moderates the relationship between opportunity recognition and new venture performance.

Practical implications

In a dynamic environment, new ventures should strengthen their entrepreneurial orientation, which would gradually improve their performance by improving their entrepreneurial bricolage and opportunity recognition ability.

Originality/value

This study innovatively explains the relationship between entrepreneurial orientation and new venture performance from the perspectives of “flexible solutions to current problems” and “discovering and grasping potential new opportunities.” It does so by using the concepts of entrepreneurial bricolage and entrepreneurial opportunity identification in the context of a dynamic environment.

Keywords

Acknowledgements

This study is supported by the Social Science Fund of Jilin Provincial (Grant No. 2020C060; 2019C31; 2020B094), Humanities and Social Sciences Research Project of Jilin Provincial Department of Education (Grant No. JJKH20211237SK), Special Research Project on Clean Government Construction of Jilin University (Grant No. 2021LZY010) and Interdisciplinary Integration Innovation Project of Jilin University (Grant No. JLUXKJC2020305).

Citation

Ma, T. and Yang, S. (2022), "Impact of entrepreneurial orientation on the performance of new ventures in China: the roles of entrepreneurial bricolage and opportunity recognition", Chinese Management Studies, Vol. 16 No. 4, pp. 924-941. https://doi.org/10.1108/CMS-11-2020-0478

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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