Corporate volunteering : A case study centred on the motivations, satisfaction and happiness of company employees

Abstract

Purpose

Given the increased awareness about the social issues in organisations and the need for more research, particularly in the area of employee voluntary activities, the purpose of this paper is to analyse the motivations that lead employees to agree to participate in the corporate volunteering activities promoted by their companies, as well as to assess their level of satisfaction and happiness with the activity of volunteering.

Design/methodology/approach

This research had the collaboration of a company to develop the case study about its volunteering programme and for the collection of data through an electronic questionnaire.

Findings

The results indicate a similar hierarchical organisation of the motivations when compared with some previous studies. The volunteers’ experience is satisfactory in all aspects, and is positively related to feelings of happiness. However, the results evidence a weak/moderate relation between volunteers’ motivations and happiness/satisfaction.

Practical implications

More efforts are needed to improve the volunteers’ training and formation, which was pointed as the less satisfactory aspect (similarly to other studies). Thus, it is necessary to question the methods usually used in the training provided, which may involve the restructuring of the training plan to adapt it to the employees’ needs and to guarantee the quality of the work.

Originality/value

A great part of the existent research is focused on the motivations of “conventional” volunteers which collaborate occasionally with non‐profit organisations. Thus, present study will expand the research in the area of corporate volunteering, contributing to better understand what really motivates, satisfies and makes volunteers happy with this activity.

Citation

do Paço, A. and Cláudia Nave, A. (2013), "Corporate volunteering : A case study centred on the motivations, satisfaction and happiness of company employees", Employee Relations, Vol. 35 No. 5, pp. 547-559. https://doi.org/10.1108/ER-12-2012-0089