Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004676. When citing the article, please cite: (1987), “Localised Marketing Strategies and the Bible of International Business”, European Journal of Marketing, Vol. 21 Iss: 1, pp. 26 - 36.

Citation

(1989), "Erratum", Management Decision, Vol. 27 No. 3. https://doi.org/10.1108/EUM0000000000035