Value‐added Strategies in Marketing

Abstract

Motor manufacturers have begun to change their way of thinking within their dealership networks; the new development of the provision of associated services by the manufacturers themselves is described within the framework of value‐added strategies for the marketing function. Services in the automotive industry are listed and their costs and benefits analysed. The implications of a value‐added strategy are discussed.

Citation

Cooke, P.N.C. (1990), "Value‐added Strategies in Marketing", International Journal of Physical Distribution & Logistics Management, Vol. 20 No. 5, pp. 20-24. https://doi.org/10.1108/EUM0000000000364