Universal Product Codes: An Adjunct to Traditional Saleforce Controls
Abstract
Marketing affects and supports the entire organisation. Improvements or reductions in waste within the firm will also have an impact on the firm′s marketing effort. Marketing functions, such as financing the sale, risk taking, storing products, and transporting cannot be eliminated. The article considers the traditional methods of cost controls and applications of technology by the salesforce.
Keywords
Citation
Teich, I. (1989), "Universal Product Codes: An Adjunct to Traditional Saleforce Controls", Marketing Intelligence & Planning, Vol. 7 No. 11/12, pp. 34-37. https://doi.org/10.1108/EUM0000000001068
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited