WOMEN IN MANAGEMENT: STRATEGIES FOR SURVIVAL OR SUCCESS?

Abstract

A presentation and critique of techniques, relevant research literature, and advice commonly viewed as facilitating women′s success in management. The strands of this advice have been conceptualised into six broad strategies which have been labelled as: “learn male rules”, “superwoman”, “personal change”, “female niche”, “reformist”, and “women‐centred”. Each strategy is described and then the positive and negative implications for women are considered, both at a personal level and in terms of the likely impact on social change. This article aims to provide a clearer conceptual framework through which women can assess the available advice and choose a mix of strategies which is most appropriate for their own situation.

Citation

Pringle, J.K. and Gold, U.O. (1990), "WOMEN IN MANAGEMENT: STRATEGIES FOR SURVIVAL OR SUCCESS?", Women in Management Review, Vol. 5 No. 4. https://doi.org/10.1108/EUM0000000001792