Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024729. When citing the article, please cite: Phillip B. Niffenegger, (1988), “STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS”, Journal of Services Marketing, Vol. 2 Iss: 3, pp. 15 - 21.

Citation

(1989), "Erratum", Journal of Consumer Marketing, Vol. 6 No. 1, pp. 45-51. https://doi.org/10.1108/EUM0000000002539