Price Filtering: Restricting Price Deals to those Least Likely to Buy Without Them
Abstract
Discusses methods of tailoring prices to buyers who differ in their willingness to pay while maintaining a semblance of fairness and uniformity – filtered pricing. Considers microeconomic theory, geographic discrimination, filtering methods such as couponing, skimming, quality and features, sales, as well as newer methods like rebates and price packaging. Surmises that there is a challenge to create new price filtering techniques, without ignoring the ethical questions involved.
Keywords
Citation
Kamen, J. (1989), "Price Filtering: Restricting Price Deals to those Least Likely to Buy Without Them", Journal of Consumer Marketing, Vol. 6 No. 3, pp. 37-43. https://doi.org/10.1108/EUM0000000002553
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited