Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002721. When citing the article, please cite: (1989), “Should smaller firms use third world methods to enter third world markets: the project head as point man overseas”, Journal of Business & Industrial Marketing, Vol. 4 Iss: 1, pp. 17 - 2.

Citation

(1989), "Erratum", Journal of Consumer Marketing, Vol. 6 No. 4, pp. 15-26. https://doi.org/10.1108/EUM0000000002558