Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002725. When citing the article, please cite: Harold S. Becker, (1989), “Developing and using scenarios – assisting business decisions”, Journal of Business & Industrial Marketing, Vol. 4 Iss: 1, pp. 61 - 70.

Citation

(1989), "Erratum", Journal of Consumer Marketing, Vol. 6 No. 4, pp. 41-50. https://doi.org/10.1108/EUM0000000002561