China’s Consumer Market: How are US Products Perceived?
Adam C. King
(President of Altered Images Design, Inc., of Los Angeles)
Stephen W. McDaniel
(Associate Professor of Marketing in the College of Business Administration at Texas A&M University in College Station, Texas)
539
Abstract
Provides information on the largest consumer market in the world – China. Examines education, age, lifestyle and demographics of the Chinese population. Considers Chinese perceptions of US products. Concludes that US companies′ success in China depends on target marketing, marketing inexpensive products, pricing in line with income, and promotion of the US origin of the product.
Keywords
Citation
King, A.C. and McDaniel, S.W. (1989), "China’s Consumer Market: How are US Products Perceived?", Journal of Consumer Marketing, Vol. 6 No. 4, pp. 51-59. https://doi.org/10.1108/EUM0000000002562
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited