Usage Versus Ownership: Suggestions for Refining Studies of Time Savings and Wives’ Employment

Abstract

Considers the mixed results of studies linking between wives′ employment and time‐saving behaviours. Argues that a possible explanation is found in limited conceptual frameworks, inconsistent use of concepts, and insufficiently sensitive research measures. Concludes that both studies, and product development and promotion, should utilize a broadened conceptual framework of consumer time restraints, rather than just wives′ employment.

Citation

Kaufman, C.J. (1990), "Usage Versus Ownership: Suggestions for Refining Studies of Time Savings and Wives’ Employment", Journal of Consumer Marketing, Vol. 7 No. 1, pp. 23-30. https://doi.org/10.1108/EUM0000000002566