“Real” Consumers Just Aren’t Normal

Abstract

Considers changing marketing and advertising attitudes to disabled people, and the medical advances which allow people to live longer. Examines the nature of the disabled consumer market and marketing strategies which are inclusive of, rather than exclusively for, disabled people. Discusses reports evaluating which products can reach a universal market, such as door levers and memory dial telephones.

Citation

Mueller, J.L. (1990), "“Real” Consumers Just Aren’t Normal", Journal of Consumer Marketing, Vol. 7 No. 1, pp. 51-53. https://doi.org/10.1108/EUM0000000002569