The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns

Abstract

Reports on a study examining teenage incomes and savings, primary sources of information for purchasing in selected product categories, spending patterns within those categories, and teenagers′ overall shopping habits. Concludes that teenagers represent a surprisingly sophisticated market, with a need to define target segments and focus retailers′ attention on two steps: emphasize the image and social nature of shopping in the store, and adopt a strong in‐store selling program once teens arrive.

Citation

Tootelian, D.H. and Gaedeke, R.M. (1992), "The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns", Journal of Consumer Marketing, Vol. 9 No. 4, pp. 35-44. https://doi.org/10.1108/EUM0000000002599