Marketing HRD in Practice

Abstract

Summarizes some of the literature on how to market HRD successfully. Examples show how to design, develop and implement strategic marketing plans and how to identify actual and potential customers, their characteristics and needs.

Citation

(1994), "Marketing HRD in Practice", Journal of European Industrial Training, Vol. 18 No. 10, pp. 10-23. https://doi.org/10.1108/EUM0000000003985