Marketing HRD in Practice
1293
Abstract
Summarizes some of the literature on how to market HRD successfully. Examples show how to design, develop and implement strategic marketing plans and how to identify actual and potential customers, their characteristics and needs.
Keywords
Citation
(1994), "Marketing HRD in Practice", Journal of European Industrial Training, Vol. 18 No. 10, pp. 10-23. https://doi.org/10.1108/EUM0000000003985
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited