Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339610151908. When citing the article, please cite: Tung-lung Chang, (1996), “Cultivating global experience curve advantage on technology and marketing capabilities”, International Marketing Review, Vol. 13 Iss: 6, pp. 22 - 42.

Citation

(1997), "Erratum", Journal of Marketing Practice: Applied Marketing Science, Vol. 3 No. 4, pp. 230-250. https://doi.org/10.1108/EUM0000000004460