Pioneering Commercial Radio the “D‐I‐Y” Way
Stephen Williams
(late of Radio Normandy, Radio Paris and Radio Luxembourg)
171
Abstract
The development of commercial radio available to British listeners depended on stations located outside the country in northern Europe. How the advertising industry made possible popular broadcasting outside of what the BBC offered is explained from the point of view of a senior member of commercial radio in its early days. Problems of finding an audience and holding it were some of the tasks which these new enterprises faced.
Keywords
Citation
Williams, S. (1987), "Pioneering Commercial Radio the “D‐I‐Y” Way", European Journal of Marketing, Vol. 21 No. 8, pp. 7-13. https://doi.org/10.1108/EUM0000000004707
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited