The Effects of the Abolition of Resale Price Maintenance in Two Trades
Christina Fulop
(City of London Polytechnic, London, UK)
Tim March
(City of London Polytechnic, London, UK)
196
Abstract
Compares and contrasts the effects of the resale price maintenance abolition of 1964 emerging in different products and markets, with particular emphasis on the furniture and footwear trades. Finds that the furniture trade has been more significantly affected, with a higher consciousness of consumer needs among its retailers.
Keywords
Citation
Fulop, C. and March, T. (1979), "The Effects of the Abolition of Resale Price Maintenance in Two Trades", European Journal of Marketing, Vol. 13 No. 7, pp. 223-236. https://doi.org/10.1108/EUM0000000004956
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited