Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”

Abstract

Discusses issues around marketing and the debate on legality of drugs. Notes that, while there has been a consideration of ways in which drug restrictions could be loosened, there is an underlying fear of the effects of marketing of such products. Looks also at issues surrounding the marketing of such legal products as cigarettes and alcohol, considering the popular “wisdom” that marketing activities cause people to act in a fashion contrary to their own self interets.

Citation

Rotfeld, H.J. (2001), "Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”", Journal of Consumer Marketing, Vol. 18 No. 5, pp. 389-391. https://doi.org/10.1108/EUM0000000005601