Employer branding lessons from Ugandan universities: HR strategies for tackling the global talent retention challenge

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context.

Findings

This research paper reveals that pursuing an employer branding strategy that prioritizes improving both rewards and people-orientedness will have a significant positive effect on talent retention among the academic staff in Ugandan universities. Focusing on leadership and development, on the other hand, did not have a significant impact on retention rates among the Ugandan respondents.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Employer branding lessons from Ugandan universities: HR strategies for tackling the global talent retention challenge", Human Resource Management International Digest, Vol. 27 No. 1, pp. 27-29. https://doi.org/10.1108/HRMID-01-2019-0013