Study shows both e-recruitment and training comprehensiveness help to improve employer branding

Abstract

Purpose

This paper aims to review existing literature about both e-recruitment and training comprehensiveness to find out if there was a link to perceptions of the organization among employees. The authors felt this would lead to more positive beliefs and higher levels of employer branding (EB).

Design/methodology/approach

To test their beliefs, they analyzed literature published between 1964 and 2017. The strategy was to use the databases of Emerald, EBSCO, Scopus, ProQuest and JSTOR, and search engines like Google Scholar. They searched for key words and came up with 51 articles, 17 dealing with employer branding, 23 about e-recruitment and employer branding, and 11 about training comprehensiveness and employer branding.

Findings

The authors felt the literature review confirmed their beliefs that e-recruitment was a good way to create a more positive view of organizations, and training comprehensiveness helped to develop both employee skills and levels of commitment.

Originality/value

Very little research has previously addressed e-recruitment and training comprehensiveness as drivers of EB.

Citation

(2019), "Study shows both e-recruitment and training comprehensiveness help to improve employer branding", Human Resource Management International Digest, Vol. 27 No. 5, pp. 25-26. https://doi.org/10.1108/HRMID-05-2019-0140